Burger king gay
Burger King sells gay lgbtq+ fest Whopper
Burger King has concocted yet another way to have it your way: a gay pride burger.
The Proud Whopper, as it's called, comes wrapped in a rainbow colored wrapper with this inscription: "We are all the equal inside." It will be sold through Thursday at one Burger King restaurant on San Francisco's Market Street, that was at the heart of the route for last weekend's 44th annual San Francisco Pride Celebration & Parade.
Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.
"It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."
The inspiration behind the peculiar burger wrap and video, he says, is Burger King's localized efforts to put into motion deeds that support its recently-tweaked slogan: "Be Your Way."
The move also demonstrates BK's desire to stay linked to its base of Millennial customers. Gay rights is an issue that reverberates strongly with many Millennials both inside and outside the U.S. Burger King also was a sponsor of S
Burger King Comes Out With Gay Burger
ADW News
Burger King is selling the gay celebration Whopper, replete with rainbow color wrapping, the media reports.
The Proud Whopper, which will be sold only in San Francisco, comes with an this inscription: “We are all the same inside.”
The BK burgers will only be sold through Thursday at one Burger King restaurant on San Francisco’s Market Lane, in the area of last weekend’s 44th annual San Francisco Pride Celebration & Parade.
Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.
“It showcases who we are as a brand,” says Fernando Machado, senior vice president of global brand administration at Burger King, tells ABC News. “It shows how we, as a brand, believe in self-expression.”
This is part of Burger King’s localized efforts to put into motion actions that back its recently-tweaked slogan: “Be Your Way.”
BK is also was a sponsor of San Francisco’s queer pride parade. Machado says that’s the first time Burger King has sponsored a gay movement parade in the U.S., though it may hav
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By BTL Staff
Burger King announced it will be selling "the Proud Whopper," a regular Whopper wrapped in rainbow paper. The wrapper reads "We are all the identical inside."
BK's Senior Vice President of Global Brand Handling, Fernando Machado, told USA Today "It showcases who we are as a brand. It shows how we, as a brand, assume in self expression."
The burger will only be accessible in San Francisco's Market Street location until Thursday. 100% of sales of the burger will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high-school seniors. The fast-food giant also recently sponsored SF Pride.
This isn't the first period fast food's made an appearance in LGBT popular society. It was only a few years ago that Chik-fil-A was in the news for its support of anti-gay marriage, spawning a media barrage that included editorials, protests and music videos.
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Learn MoreAn endowed foundation for the purpose of granting scholarships to LGBT students in Michigan.
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Burger King ad prompts apology after 'Pride Whopper' campaign featuring burgers with 'top' and 'bottom' buns sparks backlash
Burger King Austria is trying to work its way out of a whopper of a PR gaffe.
The fast-food chain's advertising agency issued an apology on Sunday for a much-ridiculed, tone-deaf marketing campaign announcing the "Pride Whopper," a burger served with "two matching buns."
The ad, which was first featured on Burger King Austria's Instagram page on June 1, includes a burger with two bun tops and another with two bottoms, a seemingly misinformed nod to sex within the LGBTQ+ community.
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Jung von Matt Donau, the German agency that worked on the campaign for Burger King Austria, wrote in a LinkedIn post that it "didn't check well enough with people members on different interpretations of the Pride Whopper."
"The intended note of the Pride Whopper was to spread equal love and equal rights," the post reads." Our strongest concern is if we offended members of the LGBTQ Community with this campaign. If this is the case, we truly apologize.